John McNamara


I’ve spent the past 8 years immersing myself in all areas of coaching, training, NLP and the study of human potential. When it comes to developing people, I’m a little obsessed. I’m the curious one who likes to delve deep and ask the tough questions and start those awkward conversations. It is in this space that the true magic lies.

Prior to embarking on this path my life lacked any form of structure and fulfilment. I reacted to whatever the world threw at me…and it threw plenty of CRAP (Criticism, Rejection, Assholes & Pressure) Changing this wasn’t easy but man am I glad I did.

I had spent 5 years in college doing a course I was indifferent about because I was in the “I must get a degree” chase, like so many others. Once finished I packed my rucksack and spent a year and a half travelling through Asia and Australia, with brief interludes of work to sustain the journey. Upon returning to Ireland I took up a sales role with the Smurfit Group. Life should be good now?…but it wasn’t. Several years later I moved into the global world of IT with Symantec Corp. I was earning big money, traveling around the globe and excelling in my role. Surely life should be good now?…but it wasn’t.

Feeling bored, lacking stimulation and stuck in a deep rut, I started to look around to see what else was out there. I met a man for a coffee one evening and  he proceeded to tell me about this world of coaching and personal development. As the saying goes, “You had me at hello.” I threw myself into courses, books, seminars and mentors. Learning how to develop human potential was fascinating to me. I continued to work full-time in the IT world, but crucially now, I had a Plan! It took several years to execute it, but I got there. Having the confidence to set up my own business and turn my back on something I had invested so much time and effort in wasn’t easy, especially when I was touching the magical 6 figures per annum. Nobody in my family had run their own business so I had nothing to go on, but I knew I’d be miserable if I didn’t take the jump.

People are at the core of everything I do now. Whether it is coaching clients, speaking to groups or training in businesses, universities, schools and sporting organizations. Driving performance and standards are the cornerstones by which I drive change.

When I’m not immersed in my work you will find me where there is rugby, running, reading or looking to travel somewhere new. Life is good now.

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